Żywiec Zdrój the leader in bottled waters in Poland, has just launched another innovative packaging – 100% “transparent” bottles without a label.
The new 0.4-litre format of the spring water is not only distinguished by its non-standard appearance, but also by its raw material – the bottle is made entirely of recycled plastic. This is yet another, third packaging in the brand’s offer made of 100% rPET and another proof that plastic recycling makes sense and creating a closed loop of this raw material is possible.
Moreover to this all packaging introduced by the brand is 100% recyclable, Żywiec Zdrój successively develops its offer of fully recycled products, ensures collection and processing of the equivalent of 100% of plastic that it introduces to the market, actively campaigns for the introduction of a deposit system in Poland and conducts educational activities in the field of waste segregation and recycling.
Żywiec Zdrój spring water in a bottle without a label and made of 100% recycled plastic is available in a limited edition of one million units in the Zabka chain’s stores.
Source and more information: zywiec-zdroj.pl
Cover picture: zywiec-zdroj.pl
