Five of Europe’s leading mobile operators have joined forces to create and launch the pan-industry Eco Rating labelling scheme – Deutsche Telekom, Orange, Telefónica (operating under the O2 and Movistar brands), Telia Company and Vodafone.

Participation in Eco Rating is open to other operators, and the initiative will motivate and inspire the whole mobile industry to accelerate its transition towards a more circular model for mobile phones.

The Eco Rating initiative has three main goals:

  • To address the increasing consumer demand for environmental information about mobile phone devices
  • To raise awareness and transparency by creating a consistent way for consumers to identify and compare the most sustainable mobile phones
  • To encourage and incentivise suppliers to reduce the environmental impact of their devices.

The Eco Rating scores the environmental performance of mobile phones based on an objective assessment of both life cycle and circular economy indicators. The highest possible Eco Rating score is 100 for maximum environmental performance.

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